When it comes to a battle this size, there’s no room for error. We’ve examined even the smallest details to make sure the team we place on the pedestal rightfully belongs there. From design to social media and a few things in between, this year’s Marketing Madness winner will be placed in the storied hall of elite brands.
The occasional great social post or incredible jersey design is achievable for any team—what’s harder is doing these things on a consistent basis. A brand is well-liked and remembered because people recognize it and know what to expect. We’ve given you access to our findings—without disclosing our algorithms—so you can enjoy sorting out the madness for yourself.
At EKR, office competitions are a big deal. However, even bigger than office rivalries is research. We’ve gone to great lengths to bring you extensive analysis so that you know we didn’t pick a winner based on our gut reaction. Picking our way through large numbers of social media accounts, webpages, mascots and even school history was no simple task. Whenever you’re looking to claim something or someone as great, you’d better be willing to prove it.
Our researchers teamed up with our designers and social media experts to get a fuller picture of the elements relevant to a brand. We took all factors into account, including the size of the school, because the size of your brand doesn’t always reflect the power and influence your brand has on consumers. But don’t just take our word for it, see for yourself.
You can’t bring up March Madness without bringing up brackets. Brackets are an essential component to what makes the month of March memorable. We agree. But you can’t have all the hype without excellent branding. The amount of money flowing in and out of the tournament is real madness—NCAA revenue reached nearly $1 billion in 2015. That’s why we’ve gone through and combined the excitement of brackets with the effectiveness of branding. It’s time to give recognition to those teams who dominate off the court as well.